Company

Velox Networks Pte Ltd is a Singapore-based cloud communications provider offering enterprise-grade cloud PBX, contact centre and VoIP solutions. Licensed by the Infocomm Media Development Authority (IMDA) of Singapore, Velox helps businesses modernize communications through secure, scalable and reliable cloud telephony solutions.

Role Purpose

The Digital Marketing Lead is responsible for developing and executing Velox's digital marketing strategy to generate qualified sales opportunities, strengthen the company's brand, and accelerate business growth.

This role owns marketing strategy, demand generation, product marketing, campaign performance and marketing analytics while leading execution through the internal Marketing Coordinator, Development Team and specialist agencies or freelancers.

Reporting Structure

Reports to: Chief Operating Officer Direct Report: Digital Marketing Coordinator

Key Responsibilities

1. Marketing Strategy & Growth

·  Develop and own the annual marketing strategy and quarterly marketing plans.

·   Define target industries, buyer personas and value propositions.

·   Align marketing initiatives with revenue and business objectives.

·    Manage the marketing budget and maximize ROI.

2. Demand Generation

·    Own the marketing funnel from awareness to qualified pipeline.

·    Plan and optimize SEO, paid search, LinkedIn campaigns, email marketing, webinars, referral programmes and lead nurturing.

·    Work closely with Sales to improve lead quality and conversion.

3. Product Marketing

·    Develop product positioning and messaging.

·    Create customer case studies, sales collateral and competitive battle cards.

·    Support product launches and feature announcements.

4. Website & Conversion Optimisation

·   Own the website strategy as the company's primary demand-generation platform.

·   Define landing pages, user journeys and conversion improvements.

·   Work with the in-house Development Team to implement website enhancements.

5. Marketing Operations & Analytics

·   Own marketing KPIs, dashboards and campaign reporting.

·   Manage CRM processes, lead tracking and marketing automation.

·   Provide recommendations based on analytics.

6. Leadership & Collaboration

·   Lead and mentor the Marketing Coordinator.

·   Coordinate internal developers and external agencies.

·    Work closely with Sales, Support and Product teams.

7. AI & Continuous Improvement

·    Evaluate AI-powered marketing tools.

·    Continuously improve marketing processes, experimentation and productivity.

Qualifications

·   Bachelor's degree in Marketing, Business, Communications, IT or related field.

·   At least 5 years of progressive experience in digital marketing with responsibility for strategy and demand
generation.

·   Experience in B2B technology, SaaS, cloud communications or telecommunications is highly preferred.

·    Strong knowledge of SEO, GA4, Google Search Console, Google Ads, LinkedIn Ads and CRM platforms.

·    Excellent copywriting, analytical and project management skills.

·    Experience leading cross-functional projects and managing external vendors.

Success Measures (KPIs)

·   Marketing Qualified Leads (MQLs)

·   Sales Qualified Leads (SQLs)

·   Marketing-sourced pipeline and revenue

·   Organic website traffic and search rankings

·    Website conversion rate

·   Cost per qualified lead

·   Campaign ROI

·   Marketing contribution to revenue

Benefits:

   Location: Work from the comforts of your home 

   Schedule: Monday to Friday, 9am to 6pm

   Paid time-off: 10 days per year

   Bonuses: Performance-based increase/bonus, career progression

   HMO after a year

Other benefits:

   Medical Leave Benefit

   Company-Sponsored Outings

   Equipment Maintenance Allowance